I had an interesting encounter with the nosey internets the other night – and I actually appreciated the intrusion. This scenario happens every day, we know, and I’m really curious how you guys – my friends on the internet – feel about it.
Over the weekend, I was shopping for a few new pairs of spring shoes. Nothing fancy, I just need a refresh on a few pairs of inexpensive flats I can wear out. I shopped ModCloth and picked out two pairs that i really liked. This nude pair and this navy pair.
I wasn’t ready to make a purchase, so I left the tabs open so I could think about it and decide later. (I’m a tab-leaver-open-er.) A couple of nights later, I came home from work, poured myself a glass of wine, got started on dinner and popped open my laptop. Priorities? Not shopping. Blog, Pinterest, Facebook. The rest of this story will sound familiar… I was scrolling down my Facebook news feed and I came across a Modcloth ad with a suggestion for a pair of flats similar to those I was already shopping for. This pair. So cute, right? I clicked on the ad, loved the shoes, shopped the sale section one last time to no avail, and then purchased the shoes that the Modcloth ad suggested. I feel like we normally balk at the privacy issues and spiders that track what we’re shopping and follow us around on ads. But you know what? I completely appreciated this retail intrusion. Facebook and Modcloth provided a service to me that was helpful and efficient. They reminded me that I was planning on purchasing a pair of shoes. They reminded me that I had time right then to cross something off my To Do list. I don’t normally feel this way about Facebook ads, so I thought it was worth sharing. Are we, consumers and internet-lovers, adjusting our expectations of online advertising? Or do you still scroll by, annoyed and ignoring? I’ll probably go back to that attitude, by the way, annoyed and ignoring, but this was an interesting break in that attitude for me.
photo via here, graphics by me